When a potential customer visits your site they are very quickly deciding whether your product or service is something that works for them.
If your website is easy to use, if what you offer is clear and if the price is right then a customer might be feeling pretty confident about using your company. But, still, unless they know someone who has used your services, they might be hesitant to use a company that they have no feedback on. This is where customer testimonials can really play a key role and take that potential customer to new customer.
You can gather customer testimonials from an after sale survey, some people may offer them up on their own in an email or Facebook post and you can also consider doing a customer survey sent out to your email list.
Displaying at least one testimonial on the home page is a good idea. Even better would be to have one on each category page and to have that correlate to the product or service on that page. You could also have a link from the home page to a page that has a list of testimonials.
If your website is easy to use, if what you offer is clear and if the price is right then a customer might be feeling pretty confident about using your company. But, still, unless they know someone who has used your services, they might be hesitant to use a company that they have no feedback on. This is where customer testimonials can really play a key role and take that potential customer to new customer.
You can gather customer testimonials from an after sale survey, some people may offer them up on their own in an email or Facebook post and you can also consider doing a customer survey sent out to your email list.
Displaying at least one testimonial on the home page is a good idea. Even better would be to have one on each category page and to have that correlate to the product or service on that page. You could also have a link from the home page to a page that has a list of testimonials.
An example from a Wedding Website Company. Note they have this testimonial on the front page and then a link to read more.
If you are going to mention the full name, full Facebook user name or post a photo of the person giving the testimonial you must request permission from the person who gave the testimonial. It is good practice to ask permission no matter how you display the testimonial, but if you can't do that you should at least make sure to only post their first name and state or country. So, it might say:
"These folks are excellent"
Kate, Washington
As a shopper I've been won over by testimonials many times. Usually it's because the person addresses exactly what my concern was and that seals the deal for me. You never know what type of comments might really answer your customers concerns.
Try adding some testimonials to your website and help your customers know why they should choose you.
"These folks are excellent"
Kate, Washington
As a shopper I've been won over by testimonials many times. Usually it's because the person addresses exactly what my concern was and that seals the deal for me. You never know what type of comments might really answer your customers concerns.
Try adding some testimonials to your website and help your customers know why they should choose you.
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