You might read this title and think, of course I have my website titled. It says "Joe's Garage" on every page. But, there's more to it than that. I've seen lots of websites where every page says the same thing at the top (meaning the page tab): "Joe's Garage".
However, you need each page to have a short and unique sub-title of what the page is about. First of all each page having a separate short title helps the search engines know the difference between each page (if they all have the same title they're more likely to be recognized as the same page). The search engines need this information to help the searcher find what they're looking for. Think of it as providing binoculars for each person who is searching for your services.
So, for example, the first page might say "Specializing on Domestic Car Repairs in Portland, Oregon" it will naturally put "Joe's Garage" before or after this, so no need to repeat it. Then, the trick is to make each page title be somewhat descriptive about what is on that page (keep it short, you have the page description for a longer sentence). For example, the page with your location and hours, needs to say that in the title. Try and think about the key words people will be using in their searches. If you're a local business make sure to use your town in at least one page title.
When you have page title the tabs will show the complete title (and more inportantly they will show up in the search. here's an example of how it will look on the page:
However, you need each page to have a short and unique sub-title of what the page is about. First of all each page having a separate short title helps the search engines know the difference between each page (if they all have the same title they're more likely to be recognized as the same page). The search engines need this information to help the searcher find what they're looking for. Think of it as providing binoculars for each person who is searching for your services.
So, for example, the first page might say "Specializing on Domestic Car Repairs in Portland, Oregon" it will naturally put "Joe's Garage" before or after this, so no need to repeat it. Then, the trick is to make each page title be somewhat descriptive about what is on that page (keep it short, you have the page description for a longer sentence). For example, the page with your location and hours, needs to say that in the title. Try and think about the key words people will be using in their searches. If you're a local business make sure to use your town in at least one page title.
When you have page title the tabs will show the complete title (and more inportantly they will show up in the search. here's an example of how it will look on the page:
And on the search:
Here is an example of how it looks when no title or description is used. On this page I am missing the opportunity to make it more clear what my business is and to help Google or Bing rank my page higher in searches.
What would be better here is if I had the title say: "How to contact Plain Language Marketing for your Small Business Marketing Needs". Then the total title would say "Contact - Plain Language Marketing - How to contact Plain Language Marketing for your Small Business Marketing Needs" That whole title may not be visible in a search, but the Search Engines sees it and it helps them know if your page is a good fit for the searcher's query.
Adding Your Page Titles
So, how do you get to this part of your website to add in the title pages? Well, it depends on what your website is built on. Many online web editors have this option under Advanced or Search Engine Optimization. If you can't find it try a search for how to title pages in [your website builder, like Blogger or Wix or whatever it is].
If you are accessing your html, you'll find the page title option in the code here:
<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"> <head> <title>online marketing help for micro and small business owners</title> </head>
If you have any questions, please let me know in the comments.
Adding Your Page Titles
So, how do you get to this part of your website to add in the title pages? Well, it depends on what your website is built on. Many online web editors have this option under Advanced or Search Engine Optimization. If you can't find it try a search for how to title pages in [your website builder, like Blogger or Wix or whatever it is].
If you are accessing your html, you'll find the page title option in the code here:
<!DOCTYPE html> <html xmlns="http://www.w3.org/1999/xhtml" dir="ltr" lang="en-US"> <head> <title>online marketing help for micro and small business owners</title> </head>
If you have any questions, please let me know in the comments.
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