SEO stands for Search Engine Optimization. Search Engine Optimization is the process that you take to make your website more attractive to the search engines. There are certain things Google and Bing are looking for when they determine search results. Learning and applying SEO tips to your website can make your website appear higher in the search results. By using each tip that we'll cover on this blog, you're making it more clear to the search engines what your site is about and how relevant it is the words searched.
There are 2 kinds of SEO. On Page SEO and Off Page SEO.
On Page SEO is the things you can do on your website to maximize your search results. Things like making sure the titles on your blog posts have the right words, creating new content and many other tips we will cover in the future. But, let's focus on Off Page SEO for now.
Off Page SEO is what is done on other websites in regards to yours. Largely, it's links from other websites to yours. When another website mentions your company and links back to you it helps you. The more established and respected the website that links to you, the better. This kind of SEO only works if it is legitimate. Many websites in the past have been set up as link farms just to up a website's SEO. This no longer works and Google will actually penalize your results for this kind of linking.
If you wanna do some work in Off Page SEO (and I recommend you do) try reaching out to bloggers or organizations that work with you or would be open to having a article or ad exchange (guest blogging is a great way to do this). If your business makes you an authority on something, write an article or blog post for some general knowledge website (like About.com or Ezines.com) and make sure that the byline has a link to your website. Can you make a tutorial? Make a video showing how to do something and make sure the info on YouTube has a link your website.
Just remember that Google is looking for relevant and authoritive information. Create the best quality content you can and your On Page SEO and Off Page SEO will continue to improve.