Call to Action buttons or banners are very effective and I recommend having them in your email newsletters and on most websites.
CTA prompts work because visitors and readers need to know what the bottom line is right away. I can't tell you how many websites I have seen where it isn't really clear what they want me to do. I might be somewhat interested, but I don't really know what to to do with that interest. If I see on the home page a button that says "See Gallery" or "Shop Now" or "Sign up for Newsletter," then I know. I understand immediately what my next step is if I am interested in this website or business.
Real Life Example Detour:
You might be thinking, well, I don't have the graphic skill or programs to make those kinds buttons, but that's okay. It's not just about the look. It's also about what it says. You can always create a CTA link with text like this: BROWSE NEW FABRICS NOW >
How to Create Call to Actions for your Business
1. Think about what you want people to do most on your site. Buy something? Get on the email list? Fill out a leads form? Once you find out the most important thing for that page you know what your call to action needs to be.
2. You can have a CTA on more than one page. Some will not need it, but most could use one. On your contact page, how about a "Get Directions" or "Contact Us" Call to Action.
3. Wording is important. You want to use words that are inviting. For example: "Order Information" sounds like work for the visitor. What about saying "Get More Information". If you want them to buy something say "Shop Now" or "Add to Cart" instead of "Buy Now".
4. Play around with it. Try different colors and words. Watch your stats and see what people respond to the most.
5. Know your customer. If you know them well, you will know how to word things for them.
6. Make sure your Call to Action prompt is at the top part of your website. You don't want it to only be visible once they scroll down. Most people don't scroll down.
7. Make sure the link works. Sounds stupid I know, but any CTA is taking a person to another page. If that page doesn't come up or is the wrong page, most will abandon the whole thing.