I want to share an experience I had recently with all of you about a website I bought from and the power of social media and packaging.
I used to buy regularly from a shop that I followed from an Etsy shop to a website to a brick and mortar shop to her selling off the shop to someone else. I felt a connection to the original owner, I followed her blog, Twitter feed and Facebook.
The new owner took over and I felt like I hardly ever saw anything from them after that. Maybe a couple of newsletters, maybe a couple of Facebook posts. I figured the shop was dying and hadn't bought anything there since the old owner had had the store (about a year).
As I look now at the Facebook and Twitter posts of the shop I see that the new owner is posting fairly regularly. Why did I not notice it as much? Some of it might be that it is less than the original owner, some of it might be Facebook's ever increasing limitations on the business page posts you see and some of it may be that the posts are almost all just about the products they sell. One of the reasons I remember relating to the other owner is that she put some of her personality into it. I knew a little about her. She was charming and always had some fun things to pass on. This is something to think about when it comes to your own Social Media campaigns.
Then recently I did see a Facebook post from them about free shipping with no minimum. I was surprised when I saw it because like I said I thought the business was dying. The products they sell are small items and it's hard to buy a couple of things and pay more shipping than the items cost. For this reason I was interested in the free shipping offer and found a few things to get. I placed an order.
I got the package very soon and it looked like a present. Such beautiful presentation even when I paid no shipping. I loved opening it all up and re-wrapped it so I could open it again later.
I used to buy regularly from a shop that I followed from an Etsy shop to a website to a brick and mortar shop to her selling off the shop to someone else. I felt a connection to the original owner, I followed her blog, Twitter feed and Facebook.
The new owner took over and I felt like I hardly ever saw anything from them after that. Maybe a couple of newsletters, maybe a couple of Facebook posts. I figured the shop was dying and hadn't bought anything there since the old owner had had the store (about a year).
As I look now at the Facebook and Twitter posts of the shop I see that the new owner is posting fairly regularly. Why did I not notice it as much? Some of it might be that it is less than the original owner, some of it might be Facebook's ever increasing limitations on the business page posts you see and some of it may be that the posts are almost all just about the products they sell. One of the reasons I remember relating to the other owner is that she put some of her personality into it. I knew a little about her. She was charming and always had some fun things to pass on. This is something to think about when it comes to your own Social Media campaigns.
Then recently I did see a Facebook post from them about free shipping with no minimum. I was surprised when I saw it because like I said I thought the business was dying. The products they sell are small items and it's hard to buy a couple of things and pay more shipping than the items cost. For this reason I was interested in the free shipping offer and found a few things to get. I placed an order.
I got the package very soon and it looked like a present. Such beautiful presentation even when I paid no shipping. I loved opening it all up and re-wrapped it so I could open it again later.
The pretty packaging changed my mind about the company. It made me rethink the whole thing. If it had come wrapped in plastic and thrown in a padded envelope (which is probably how I would send it) I would probably still think they were on their way out, even though the product remains the same. The truth is they may still be struggling, but just something like the packaging changed my mind. In life I would prefer that looks don't matter as much as they do, but here I am totally being swayed by it.
How are your packages going out? I think there are two or three things that make a package from an ecommerce website special. 1. Nice packaging 2. A handwritten note 3. A little free gift. Do one or all of these things for your sales and you might see people like me rethink your shop and look forward to ordering again.
How are your packages going out? I think there are two or three things that make a package from an ecommerce website special. 1. Nice packaging 2. A handwritten note 3. A little free gift. Do one or all of these things for your sales and you might see people like me rethink your shop and look forward to ordering again.
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