- Most people respond to positive uplifting messages and helpful or interesting information. If you are at a loss of what to post in these categories, create some Google Alerts for things that are relevant to your business. For example if you teach classes on how to grow an urban garden, do a Google Alert for "urban gardening" or "container gardening". You'll get articles and blog posts emailed to you on that subject. When you find something interesting share the link with your followers.
- Something else you can do is follow Facebook pages that also might post things that apply to your business. This doesn't mean you should share posts from your competition (although it's always to see what their doing) but follow businesses that are related to you. Perhaps your suppliers, or local businesses near your shop. If you sell a craft item or a something like auto parts, follow blogs that post tutorials and helpful hints. Share their posts with your audience once in a while.
- Does your business have anything to do with something visual? Maybe you're in the home decor field or cooking or a hair salon? I recommend getting a Pinterest account and following people who create boards that relate to your business. When you see something you like post it on Facebook and ask a question. Do you all like this wallpaper? What would be best to serve with these shrimp quesadillas?
Why it Works - When people like a post you shared or when they comment on it, their friends can see it on their feed. Even better, people might choose to share the post with their friends. This is a great way for people to learn about you from someone they trust.
Sharing posts is a nice thing to do, not just for your audience, but you're helping another business by introducing their page to your followers. They may do the same for you (and if someone does it for you, do try and return the share if it's appropriate)
These are just some ideas. But, keeping an eye on the right sources for you is key. Knowing your audience is also. When you do both these things, then you'll know what to share. Just don't over do it and use it as a way to start a conversation. This will help you know your customer more and most people like to give their opinions.
More Facebook Tips to come. What would you like to know about? Let me know.