Facebook uses an algorithm called EdgeRank gto determine what posts of yours that they post. They haven't completely revealed how EdgeRank works, however they have let us know some of how it works. I'm gonna break it down as simple as possible.
Facebook rates your posts based on three main things:
- Time Decay
Affinity is basically how many people responded to your Facebook Page. The more people that respond, like and share the more likely your posts will appear. This relates to you, as well. The more that you interact with people, like responding to their comments - the better your ranking in this category. So, because of this, think about asking your followers questions, ask them to share pages or images and post useful content that they will want to share.
Weight is determined by what kind of sharing they do. If a follower shares a post you made that carries more weight than just a like or a comment
Time Decay basically just means older posts don't get as much attention. So, this is just another reason to keep creating new posts.
The kind of posts you create carry a different rank, as well. They rank as follows, and in this order.
- Status Updates
So, posting an image is going to reach more people than just a link. Posting an update with a link will reach more people than just a status update.
We'll cover in the future more things you can do to reach your followers. In the meantime, these rules of ranking are good to know and can help guide you on what to post and how to word it. Now, get to posting!