Once your business is properly listed then a person searching your company will get a full profile with map and information right in the search results. It will look like this:
The other big benefit to registering with Places for Business is you get the chance to update, correct or fill out more information about your bunsiness.
You might think your listing is okay because your name comes up, but take another look and see. Your business may be in the wrong categories, have wrong hours listed or not enough information.
Having your brick and mortar store fully registered with Google's Places for Business can only help you. Especially these days as people rely on their phones to help them find locations.
It's easy to do, it's free and gives you a great way to control the most commonly seen listing of your business on the internet and maps. It's win-win! Get started with this link.