The Importance of the Website Page Description

There is a place on every page of your website for a short description. It's something that is done behind the scenes in the code, but it's very important. The page description tells Google and other search engines what your page is about which then helps them determine if it is a good match for what people are searching.  Without it some of your pages can go almost unnoticed in a search.

Another great advantage is that the one line that you choose to describe that page is what people see in the Google search results. For example below is a search result done for this website.

---

And below you see a search result for a page that a page description wasn't made for. What you get is some random copy from the page. It may or may not have anything to do with what your page is about and certainly doesn't have the correct terms that the people who are looking for you are going to use.

You can't tell what the website above is about based on those lines and they aren't helping the searcher or the search engines know much about it.

So, what can you do to fix it? Make sure each page of your website has a page description. Where you find access to this of course depends on the kind of website you have. Most often it is under settings or options. Look for a description for the website if you are on a blog. If you have a website with multiple pages look for a page description under settings, options or search engine optimization. You can also put it directly in the code.